Stanley Hainsworth

Galvanizer
DISC Type : Id

Founder and Chief Creative Officer at Tether

Seattle, Washington, United States

Overview

Stanley Hainsworth is the Founder of Tether and Co-founder of Tatcha, with a distinguished career shaping global brands like Starbucks, Lego, Nike, and Gatorade. He attended an executive education course at Harvard Business School. Colleagues describe him as a "creative genius, " "visionary, " and a "big idea heavyweight. "

Based on Vashon Island, Washington, Stanley has a background as a professional actor which informs his creative work. He has a distinct personal style, favoring specific fashion designers, and is known for his signature "horns" hairstyle which is mentioned in professional recommendations as "antennas for smart creativity. "

Before his career in branding, Stanley was a professional actor, which profoundly shapes his unique approach to brand storytelling.

Personality Overview

Trusting

People-Oriented

Socially Adept

They are more likely to accept new and exciting technologies.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Brand Storytelling
His entire career is built on creating emotional connections through brand-first storytelling, a skill honed from his past as a professional actor.
Founder Partnerships
He explicitly enjoys partnering with founders of emerging and established brands like Tatcha and Gatorade to help them scale with soul and commercial impact.
Brand Integrity
He has written about his concern for brands diluting their core promise after achieving profitability, emphasizing the importance of staying true to the original vision.

Media Appearances

A Brand is like a Person | Stanley Hainsworth, Tether. Featured in YouTube

See Now

Work History

4-2008
Founder and Chief Creative Officer at Tether
10-2004 - 4-2008
VP Global Creative at Starbucks
9-2001 - 9-2004
global creative director at Lego
1-1990 - 9-2001
creative director at Nike

Education

2007 - 2007
executive education course from Harvard Business School
1976 - 1983
Education details unavailable from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Seattle, Washington, United States Job Level : Leadership Designation : Founder and Chief Creative Officer at Tether
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Insights For Selling To Stanley

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Take a friendly, informal yet confident approach while pitching
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stanley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Stanley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Stanley move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Stanley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Stanley

Personality Compatibility


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