Stef Lait

Trailblazer
DISC Type : DI

Founding Director at Sphere of Influence

St Neots, England, United Kingdom

Overview

Stef Lait is the Founding Director of Sphere of Influence, a B2B influencer marketing agency. With over 15 years of experience in PR and social media, she specializes in creating strategic, human-first influencer campaigns that deliver measurable growth for businesses. People describe her as calm, strategic, insightful, and intelligent.

Outside of her agency, Stef is a speaker and panellist at industry events, sharing her expertise on influencer marketing and client services. She has discussed the importance of setting boundaries to protect creative time and values prioritizing people over projects. She also balances entrepreneurship with family life, including working while traveling with her husband and children.

After a long career on both the brand and agency side, she founded her own agency to fill a market gap for specialized B2B influencer services.

Personality Overview

Values Relationships

Achievement-Oriented

Persuasive

They are more likely to be open to unproven but exciting technologies.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

B2B Influencer Marketing
This is her core business focus. She founded a specialized agency to help B2B companies scale influencer campaigns and drive measurable growth.
People-First Leadership
In a podcast appearance, she emphasized prioritizing people over projects, believing it paradoxically delivers better outcomes.
Marketing ROI
Her agency and personal brand focus on delivering "real, measurable impact. " She speaks about moving beyond "gut feel" to accurately value influencer collaborations.

Media Appearances

Stef has no verified media appearances

Work History

10-2025
Founding Director at Sphere of Influence
10-2025
Account & Influencer Marketing Director at OST
6-2021 - 10-2025
Client Services Director at OST
11-2019 - 6-2021
Senior Account Director at OST
5-2011 - 1-2014
Social Media Manager at World Vision Canada

Education

1-2021 - 12-2021
Marketing Leadership from CIM | The Chartered Institute of Marketing
2007 - 2008
Post-Graduate Certificate from Humber College

More Information

Social Presence :

Prographics :

Exp : 11 Location : St Neots, England, United Kingdom Job Level : Mid-senior Designation : Founding Director at Sphere of Influence
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Insights For Selling To Stef

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stef is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Stef

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Stef move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Stef take some risk or not?

  • They can take risks if necessary.

You And Stef

Personality Compatibility


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