Stephanie Lang

Critic
DISC Type : C

Senior VP Marketing & Customer Experience at Thieme

Stuttgart Region, Germany

Overview

Stephanie Lang is the Senior VP of Marketing & Customer Experience at Thieme, specializing in transforming B2B marketing organizations into data-driven growth engines. Her expertise is in building scalable demand-generation funnels to maximize pipeline growth and customer lifetime value. She is a graduate of ESB Business School, Reutlingen University.


Stephanie focuses on implementing product-operating models and building cross-functional MarTech teams to drive commercial growth.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Transforming Marketing
She focuses on evolving traditional, campaign-based marketing into effective, data-driven operations that serve as a commercial growth driver.
B2B Demand Generation
Her strength lies in building scalable funnels for new revenue, retention, and maximizing customer lifetime value (CLV) in complex B2B markets.
Customer Journey
She takes end-to-end responsibility for marketing and customer experience, focusing on creating customer-centric journeys, products, and services.

Media Appearances

Stephanie has no verified media appearances

Work History

11-2024
Senior VP Marketing & Customer Experience at Thieme
2-2024 - 2-2025
Senior Vice President Customer Experience & Insights at Thieme
7-2022 - 1-2024
Head of Digital Customer Experience Management and UX at Thieme
6-2019 - 7-2022
CRM / Marketing Automation Specialist at Thieme
2-2017 - 5-2019
Leitung Sales Operations und Marketing at Ströer SE & Co. KGaA

Education

1998 - 2000
Diplom-Betriebswirt from ESB Business School, Reutlingen University
9-1996 - 7-1998
Bachelor of Arts - BA from Dublin City University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Stuttgart Region, Germany Job Level : Leadership Designation : Senior VP Marketing & Customer Experience at Thieme
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Stephanie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Stephanie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Stephanie

Personality Compatibility


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