Stephanie S. McArthur in

Stephanie S. McArthur

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SR. PRINCIPAL, GTM & ABX EXPERT at Demandbase
📍 Cedar Park, Texas, United States

Stephanie S. McArthur is a Senior Principal and GTM & ABX Expert at Demandbase, specializing in account-centric growth strategies. With over 15 years in tech marketing, she has a proven track record, notably doubling revenue at a previous company. A graduate of The University of Texas at Austin, she is described by colleagues as inventive, tenacious, and an out-of-the-box thinker.

Stephanie often travels for professional speaking engagements, leading workshops and panels in cities like London, New York, and Austin. She leverages her extensive experience to help sales and marketing teams transform their go-to-market approach, drawing from her unique perspective as a former multi-time Demandbase customer.

Unique fact: She has the rare distinction of having been a repeat customer of Demandbase before joining the company to advise its current clients.

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Experience
16 Years
Current Role
SR. PRINCIPAL, GTM & ABX EXPERT
Job Level
Mid-senior
Location
Cedar Park, Texas, United States
Personality Overview

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Decision Approach
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Priorities

Topics Stephanie cares about

Account-Based GTM
Her entire career and current role are focused on helping companies build and execute transformative Account-Based and Go-to-Market strategies.
Marketing & Sales Alignment
She frequently speaks on aligning revenue teams and breaking down silos to create a unified customer engagement strategy.
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Career

Work history

3-2022
SR. PRINCIPAL, GTM & ABX EXPERT
Demandbase
6-2020 - 3-2022
HEAD OF MARKETING, VP
Altinity
4-2019 - 3-2020
DIRECTOR, DIGITAL DEMAND GEN AND MARKETING OPERATIONS
SecureAuth Corporation
5-2017 - 4-2019
SR. CAMPAIGN MANAGER, GLOBAL INTEGRATED MARKETING
ForgeRock
3-2011 - 5-2017
DIGITAL STRATEGY, PROGRAM MANAGER, SR. MARKETING COMMUNICATIONS ANALYST
CA Technologies
In the press

Media appearances

Stephanie McArthur - Demandbase Author Page. Featured in Demandbase
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Education
2005
B.S. Corporate Communication Studies
The University of Texas at Austin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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