Stephen Mulholland

Enigma
DISC Type : cdi

VP EMEA Sales at Eudia

Dublin, County Dublin, Ireland

Overview

Stephen Mulholland is the VP of EMEA Sales at Eudia, bringing over 20 years of B2B SaaS leadership experience from roles at Payhawk, Fivetran, and Salesforce. He specializes in building and scaling enterprise go-to-market organizations across the region. He holds both a Bachelors and a Masters degree from Technological University Dublin.

He is passionate about developing high-performance cultures and helping his team members learn and achieve their full potential. His leadership is focused on building solution-focused teams that align product value directly with the customers business strategy, fostering growth and success from within his organization.

Unique fact: As the founding Sales Director for Fivetran in EMEA, he built the sales team from just two AEs and $1M in revenue, significantly expanding the companys European footprint.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in Legal Tech
Leads the EMEA go-to-market strategy for Eudia's AI-augmented intelligence platform, transforming how corporate legal teams operate.
Scaling Sales Teams
Has a proven track record of building and scaling revenue organizations from the ground up, moving them from SMB focus to enterprise sales.
Go-to-Market Strategy
As a senior GTM leader, he focuses on driving business expansion into new markets and structuring teams for high performance and growth.

Media Appearances

Eudia Expands Global Sales Leadership to Accelerate Legal AI Adoption Across Enterprise Legal Teams. Featured in PR Newswire

See Now

Work History

1-2026
VP EMEA Sales at Eudia
6-2025 - 1-2026
Chief Revenue Officer at Payhawk
9-2021 - 3-2025
VP EMEA Sales at Fivetran
11-2019 - 9-2021
EMEA Sales Director at Fivetran
2-2019 - 10-2019
Senior Manager, Commercial Sales - Africa at Salesforce

Education

2004 - 2005
Masters from Technological University Dublin
2000 - 2004
Bachelors Degree from Technological University Dublin

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dublin, County Dublin, Ireland Job Level : Senior Designation : VP EMEA Sales at Eudia
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Stephen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Stephen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Stephen

Personality Compatibility


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