Sterling Baxter

Inquirer
DISC Type : dc

Director of Community & Business Development at Silent Guard

Lexington, Kentucky, United States

Overview

Sterling has no verified overview

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Sterling has no verified topics they care about

Media Appearances

Sterling has no verified media appearances

Work History

2-2026
Director of Community & Business Development at Silent Guard
9-2022
Real Estate Advisor at The Brokerage - Real Estate Advisors
2-2020 - 7-2022
Brewhouse Operations Coordinator at Lexington Brewing & Distilling Company
9-2015 - 2-2020
Event Marketing Manager at Lexington Brewing & Distilling Company
2-2013 - 9-2015
Warehouse & Inventory Specialist at Lexington Brewing & Distilling Company

Education

2009 - 2013
Bachelor of Arts (B.A.) from University of Kentucky
2021 - 2021
General Certificate from The Institute of Brewing & Distilling

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lexington, Kentucky, United States Job Level : Mid-senior Designation : Director of Community & Business Development at Silent Guard
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Insights For Selling To Sterling

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sterling is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sterling

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sterling move?

  • Their decision making speed is somewhere in the middle.
  • Can Sterling take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sterling

Personality Compatibility


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