Steve Braithwaite

Questioner
DISC Type : c

Group New Business & Strategy at PEXA

The Rocks, New South Wales, Australia

Overview

Steve has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

11-2025
Group New Business & Strategy at PEXA
1-2025 - 11-2025
Chief Customer & Commercial Officer at PEXA
12-2022 - 1-2025
GM Segments & Strategic Initiatives at PEXA
11-2018 - 11-2022
General Manager, Digital Transformation at Commonwealth Bank
9-2016 - 11-2018
Founder at Home-in

Education

1998 - 1998
Finance from Northwestern University - Kellogg School of Management
1997 - 1998
MBA from AGSM @ UNSW Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : The Rocks, New South Wales, Australia Job Level : N/A Designation : Group New Business & Strategy at PEXA
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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