Steve Crooks

Collaborator
DISC Type : si

Executive Vice President of Business Development & Strategy at Gerard Daniel Worldwide

Hanover, Pennsylvania, United States

Overview

Steve Crooks serves as the Executive Vice President of Sales & Strategy at Gerard Daniel Worldwide. With a long tenure at the company, he has progressed through various leadership roles focusing on sales, new business development, and corporate strategy for wire mesh products across aerospace, automotive, and energy sectors.

Described by colleagues as instantly likable and a great mentor, Steve possesses a strong business sense. He has a stated interest in the United States Air Force Academy, suggesting a personal appreciation for or a connection to the institution.

He operates under the personal philosophy: "What distracts us most in life is the picture in our head of how its supposed to be. "

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Knitted Mesh Solutions
He is driving growth in this area, highlighting the company's acquisition of Rhodius KMS to enhance custom manufacturing for automotive and industrial components.
Hydrogen Technology
Actively promotes the use of wire and knitted mesh in fuel cells and electrolyzers, representing the company at industry events like the Hydrogen Technology Expo.
New Business Development
A consistent focus throughout his career has been pursuing value-added work and adapting to the changing needs of customers and industries.

Media Appearances

Steve has no verified media appearances

Work History

8-2025
Executive Vice President of Business Development & Strategy at Gerard Daniel Worldwide
5-1994 - 9-2025
Vice President - Sales at Gerard Daniel Worldwide
5-1994 - 9-2025
Vice President Of New Business Development at Gerard Daniel Worldwide

Education

Steve has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Hanover, Pennsylvania, United States Job Level : Leadership Designation : Executive Vice President of Business Development & Strategy at Gerard Daniel Worldwide
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Steve

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Steve take some risk or not?

  • They are unlikely to take many risks.

You And Steve

Personality Compatibility


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