Steve DeWitt

Evaluator
DISC Type : cds

VP, Head of Commercial at automotiveMastermind Inc.

Dallas-Fort Worth Metroplex, United States

Overview

Steve DeWitt is the VP, Head of Commercial at automotiveMastermind, leveraging over 25 years of experience in the automotive industry to lead sales, marketing, and dealer relations. A graduate of Ohio Northern University, he is described by colleagues as a professional with notable integrity, commitment, and leadership skills.

Outside of his professional life, Steve places a high value on his family, publicly expressing gratitude for their support as his cornerstone. He is also interested in the broader automotive industry landscape, following organizations like the National Automobile Dealers Association (NADA).

Notably, a colleague praised his rapid career progression, highlighting his journey from a SaaS rookie to the top performer in the company.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Automotive Retail Tech
He leads a company providing predictive analytics and marketing solutions to the automotive sector, focusing on driving growth for dealers.
SaaS Sales Leadership
He oversees a team of over 30 sales professionals and actively posts about hiring experienced automotive SaaS talent to expand his team's footprint.
Dealer Relations
His current role as Head of Commercial explicitly includes overseeing and strengthening relationships with dealers and dealer groups across the US.

Media Appearances

Steve has no verified media appearances

Work History

12-2025
VP, Head of Commercial at automotiveMastermind Inc.
12-2022 - 12-2025
VP of Sales at automotiveMastermind Inc.
5-2021 - 11-2022
Senior Director Of Business Development at automotiveMastermind Inc.
1-2016 - 6-2016
Director of Sales at Sport City Toyota
5-2015 - 12-2015
General Sales Manager at Lone Star Toyota Of Lewisville

Education

2004 - 2004
Diploma from Sonic Automotive Leadership Academy
1988 - 1992
BS from Ohio Northern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : VP, Head of Commercial at automotiveMastermind Inc.
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Steve

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Steve take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Steve

Personality Compatibility


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