Steve Douglas

Doer
DISC Type : ds

Director of Midmarket Sales at Constructor

Greater Toronto Area, Canada

Overview

Steve is the Director of Midmarket Sales at Constructor, specializing in GenAI-powered product discovery. His expertise covers AI/ML, cloud computing, and DevOps, with a leadership style focused on coaching and team empowerment. He holds a FinOps Certified Engineer certification and a Bachelor of Science from the University of Florida.

Outside of his technical and sales leadership roles, Steve shows a penchant for humor and relatable storytelling. He often shares personal anecdotes on professional platforms to connect with his audience and illustrate complex technical concepts in a grounded, human way.

He once attempted a DIY haircut during a COVID lockdown in Sydney, a story he uses to humorously advocate against DIY Kubernetes optimization.

Personality Overview

Risk-Accepting

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

GenAI in eCommerce
His current role and headline focus on leveraging GenAI and agentic AI tools to help companies unlock faster revenue growth through better product search and discovery.
Cloud Cost Optimization
Holds a FinOps Certified Engineer certification and has a background with companies like Cast AI and Spot by NetApp, which specialize in optimizing cloud environments like Kubernetes.
Sales Team Development
His leadership philosophy is centered on coaching, empowerment, and mentoring his team to drive growth, focusing on internal promotion and development.

Media Appearances

Steve has no verified media appearances

Work History

12-2025
Director of Midmarket Sales at Constructor
6-2025 - 12-2025
Vice President, Velocity Sales at Cast AI
3-2025 - 6-2025
Regional Vice President, Digital Native Sales at Cast AI
12-2022 - 3-2025
US Commercial Sales Leader at Spot by NetApp
4-2022 - 12-2022
Territory Lead - Canada at Spot by NetApp

Education

Bachelor of Science - BS from University of Florida

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Midmarket Sales at Constructor
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steve

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steve take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steve

Personality Compatibility


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