Steve Novoselac in

Steve Novoselac

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VP of IT & Digital at Trek Bicycle Corporation
📍 Sun Prairie Town, Wisconsin, United States

Steve Novoselac is the VP of IT & Digital at Trek Bicycle, where he leads high-performance teams in software development, BI, and DevOps. He is driving the companys cloud-first strategy, focusing on retail analytics and omnichannel e-commerce. He holds a Bachelor of Science from St. Cloud State University.

Outside of work, Steve is a father of four based in Sun Prairie, WI. He is a passionate musician who plays piano and guitar, and also sings. A self-described "geek at heart," his hobbies include fitness activities like cycling and running, as well as homebrewing.

During a previous consulting role, he successfully implemented Agile methodologies at a state agency in just two months.

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Experience
26 Years
Current Role
VP of IT & Digital
Job Level
Senior
Location
Sun Prairie Town, Wisconsin, United States
Personality Overview

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Priorities

Topics Steve cares about

Retail Analytics
He is leading Trek's adoption of a "Databricks-first approach" to unify global point-of-sale data, aiming to dramatically accelerate retail analytics and business intelligence.
Omnichannel E-commerce
Drives Trek's strategy to integrate its website with local retailers' inventory and advanced payment options, creating a seamless online-to-offline customer experience.
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Career

Work history

2-2023
VP of IT & Digital
Trek Bicycle Corporation
1-2017 - 2-2023
Director of Digital Product
Trek Bicycle Corporation
5-2010 - 1-2017
Director of Digital Technology
Trek Bicycle Corporation
9-2008 - 5-2010
Business Intelligence Manager
Trek Bicycle Corporation
5-2008 - 9-2008
Consultant
Stratagem
In the press

Media appearances

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Education
1998 - 2002
Bachelor of Science
St. Cloud State University
1985 - 1998
Education details unavailable
Chisholm High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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