Steve Swanson

Trailblazer
DISC Type : ID

Creative Director, Data Center + AI at AMD

Greater Chicago Area, United States

Overview

Steve Swanson is an Executive Creative Director with two decades of experience shaping brand narratives for major tech companies like AMD, GE, and Chamberlain Group. Currently, he drives the creative vision for AMDs Enterprise, Data Center, and AI segments. Colleagues describe him as an innovative, dependable, and talented creative leader who holds a B. A. from Carthage College.

Steve is a formally-trained, hands-on designer who believes in clarity, precision, and a "less fluff" approach to his craft. He thrives on bringing big ideas to life through thoughtful art direction and storytelling. He proudly identifies as a "Pickle Gourmand, " suggesting a passion for unique and flavorful foods outside of his professional life.

Unique fact: He lists "Pickle Gourmand" in his professional headline, showcasing a blend of humor and personality.

Personality Overview

Values Relationships

Assertive

Informal

They are more likely to be open to unproven but exciting technologies.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Enterprise AI Creative
He currently leads the creative vision and execution for AMD's Enterprise AI and Data Center segments, shaping how advanced technologies are presented.
Brand Storytelling
His career has focused on crafting purposeful and enduring design at the intersection of technology, storytelling, and human connection for global brands.
Simplifying Complexity
Peers note his talent for turning complex information into beautiful, intuitive design. His approach is rooted in clarity and creating design that "gets out of the way. "

Media Appearances

Steve has no verified media appearances

Work History

7-2023
Creative Director, Data Center + AI at AMD
7-2019 - 3-2023
Director, Brand + Creative at Chamberlain Group (CGI)
2-2018 - 6-2019
Senior Director, Creative + Brand Strategy at GE Digital
1-2016 - 2-2018
Creative Director at GE Digital
4-2010 - 12-2015
Senior Graphic Designer at GE

Education

Bachelor of Arts (B.A.) from Carthage College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Creative Director, Data Center + AI at AMD
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Steve

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Steve take some risk or not?

  • They can take risks if necessary.

You And Steve

Personality Compatibility


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