Steve Tolton

Supporter
DISC Type : s

Chief Executive Officer at Fuel Integrated

Rayleigh, England, United Kingdom

Overview

Steve Tolton is the Founder and CEO of Fuel Integrated, a global creative communications agency, with over 30 years of experience in brand communications. He also co-founded the consultancy Potentuel. People who have worked with him describe him as creative, professional, driven, and strategic. He studied Communications and Design at the University of the Arts London.

Outside of work, Steve is a passionate blues singer and harmonica player in his band, The 251s, which performs in London and the South East. He also recharges by gardening and enjoys driving with his wife, Jane.

He has a side-hustle as a blues musician, playing the harmonica and singing in his band which has played at Londons iconic 100 Club.

Personality Overview

Social Proof Driven

Risk-averse

Slow To Decisions

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They usually go by the book, following all rules and procedures.

Topics They Care About

Strategic Communications
As the founder of a communications agency and a consultancy focused on business alignment, he has dedicated his career to building impactful communication frameworks.
Team Leadership
He co-founded Potentuel to help leaders connect with their teams and refers to his own employees at Fuel as his "extended family. "
Blues Music
He is the lead singer and harmonica player for his band, The 251s, and has a deep passion for the blues, drawing inspiration from artists like Dr. Feelgood.

Media Appearances

Steve has no verified media appearances

Work History

10-2004
Chief Executive Officer at Fuel Integrated
9-2021
Co-Founder at Potentuel

Education

1978 - 1984
Communications and Design from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rayleigh, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Fuel Integrated
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Steve

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Steve take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Steve

Personality Compatibility


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