Steve Zinger

Enthusiast
DISC Type : i

Co-CEO at Blendtek Ingredients

Kitchener, Ontario, Canada

Overview

Steve Zinger is the Co-CEO of Blendtek Fine Ingredients, an award-winning food solutions company he acquired in 2014. A graduate of Conestoga College’s Business Administration program, he is described by peers as a dedicated and results-driven professional. His leadership has helped Blendtek earn repeated recognition as one of Canadas Best Managed Companies.

A driven entrepreneur, Steve is also a partner in Trappcon Group and Era Productions, a video production company. He began his career at age 12 in his familys business, fostering a lifelong passion for building companies focused on people and community. He co-founded Blendtek with his childhood best friend, reflecting his emphasis on strong relationships.

Interesting fact: Steve and his business partner were named EY Entrepreneur Of The Year 2023 Ontario winners.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Entrepreneurial Ventures
As Co-CEO and a partner in multiple businesses, he has won awards for his entrepreneurial achievements, including Young Entrepreneur of the Year and the prestigious EY Entrepreneur Of The Year.
Food Innovation
His company, Blendtek, focuses on sourcing innovative ingredients and developing new food systems to address the needs of a growing global population and changing consumer preferences.
Company Culture
He frequently emphasizes the importance of his team, referring to them as the "Blendtek family" and attributes the company's success to their dedication and passion.

Media Appearances

Steve has no verified media appearances

Work History

9-2014
Co-CEO at Blendtek Ingredients
5-2021 - 11-2023
Partner at Trappcon Group Inc
12-2018
Partner at Era Productions
6-1998 - 8-2014
Sales Manager at Kissner Group

Education

2003 - 2007
Business Administration - Marketing from Conestoga College
1999 - 2003
Education details unavailable from GRCI

More Information

Social Presence :

Prographics :

Exp : 25 Location : Kitchener, Ontario, Canada Job Level : N/A Designation : Co-CEO at Blendtek Ingredients
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Steve take some risk or not?

  • They can take some low-probability risks if needed.

You And Steve

Personality Compatibility


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