Steven Baumgaertner

Inquirer
DISC Type : dc

Author & Co-Author at CW Publish

Mannheim, Baden-Württemberg, Germany

Overview

Steven Baumgaertner is the CEO and founder of Cybergroup International, a global promotional products agency he started in 1994. With three decades of experience, he has grown the company from a basement startup into a worldwide network with over 170 employees, specializing in full-service support for major international brands.

Outside of his CEO duties, Steven is a dedicated father, author, and endurance athlete, having completed an Ironman triathlon. He draws parallels between the mental fortitude required for endurance sports and entrepreneurship, using activities like running and cycling to develop business strategies and find clarity.

Steven is a Guinness World Record holder for creating a promotional merchandise display featuring the most varieties of brands.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Entrepreneurial Journey
Co-founded Cybergroup in 1994 in his parents' basement and grew it into a global company without external investors, emphasizing organic growth and long-term vision.
Corporate Sustainability
Serves as a bluesign® Ambassador and is a jury member for the PSI Sustainability Awards, indicating a strong professional focus on sustainable practices in the promotional products industry.
Global Branding
His company serves major international brands like Ford and Cisco, and his podcast "BRANDED WOR(L)DS" focuses on branding, culture, and sustainability across continents.

Media Appearances

Steven has no verified media appearances

Work History

9-2025
Author & Co-Author at CW Publish
5-2025
Jury Member of the PSI Academy Awards at PSI - Promotional Product Service Institute
5-2025
Podcast Co-Host at BRANDED WOR(L)DS
1-2025
Member of the Presidium at BGA
1-2025
Member of the Executive Board at New Wave GmbH (Germany)

Education

Steven has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Mannheim, Baden-Württemberg, Germany Job Level : Leadership Designation : Author & Co-Author at CW Publish
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Steven

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • Their decision making speed is somewhere in the middle.
  • Can Steven take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Steven

Personality Compatibility


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