Steven Baumgaertner in

Steven Baumgaertner

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Author & Co-Author at CW Publish
📍 Mannheim, Baden-Württemberg, Germany

Steven Baumgaertner is the CEO and founder of Cybergroup International, a global promotional products agency he started in 1994. With three decades of experience, he has grown the company from a basement startup into a worldwide network with over 170 employees, specializing in full-service support for major international brands.

Outside of his CEO duties, Steven is a dedicated father, author, and endurance athlete, having completed an Ironman triathlon. He draws parallels between the mental fortitude required for endurance sports and entrepreneurship, using activities like running and cycling to develop business strategies and find clarity.

Steven is a Guinness World Record holder for creating a promotional merchandise display featuring the most varieties of brands.

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Experience
31 Years
Current Role
Author & Co-Author
Job Level
Leadership
Location
Mannheim, Baden-Württemberg, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Steven cares about

Entrepreneurial Journey
Co-founded Cybergroup in 1994 in his parents' basement and grew it into a global company without external investors, emphasizing organic growth and long-term vision.
Corporate Sustainability
Serves as a bluesign® Ambassador and is a jury member for the PSI Sustainability Awards, indicating a strong professional focus on sustainable practices in the promotional products industry.
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Career

Work history

9-2025
Author & Co-Author
CW Publish
5-2025
Jury Member of the PSI Academy Awards
PSI - Promotional Product Service Institute
5-2025
Podcast Co-Host
BRANDED WOR(L)DS
1-2025
Member of the Presidium
BGA
1-2025
Member of the Executive Board
New Wave GmbH (Germany)
In the press

Media appearances

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Education

Steven has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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