Steven Broughton

Questioner
DISC Type : c

President at Light Dental Studios

United States

Overview

Steven has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Steven has no verified topics they care about

Media Appearances

Steven has no verified media appearances

Work History

8-1997 - 10-2019
President at Light Dental Studios
1-1997
Founder and CEO at Light Dental Studios

Education

1993 - 1997
Doctor of Dental Surgery D.D.S. from University of Washington
1983 - 1988
b.a. from Whitworth University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Leadership Designation : President at Light Dental Studios
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steven

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steven take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Steven

Personality Compatibility


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