Steven Cai

Critic
DISC Type : C

Director of Sales & General Manager, APAC at CAIRE Inc.

Brookfield, Wisconsin, United States

Overview

Steven Cai is the Director of Sales & General Manager, APAC at CAIRE Inc. , with over a decade of experience in operations and sales leadership. He specializes in strategic planning, business development, and cross-functional team leadership.

He earned his Master of Science from Purdue University and his Bachelor of Science from Western Michigan University, showing a strong academic background in his career.

Steven previously managed the P&L for the BioMedical Asian Division at Chart Industries, overseeing 280 employees and $10M annual revenue.

Personality Overview

Precise

Critic

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

APAC Market Growth
As Director of Sales & General Manager, APAC at CAIRE Inc. , Steven is focused on expanding sales and overall business development in the Asia-Pacific region.
Operational Efficiency
With a background as Director of Operations and experience in leading manufacturing process transfers, Steven consistently seeks to optimize operational activities and maximize profitability.
Strategic Leadership
His expertise spans strategic planning, cross-functional team leadership, and turning complex problems into solutions, indicating a focus on high-level business strategy.

Media Appearances

Steven Cai - Director of Sales APAC at Caire Inc. - Wiza. Featured in Wiza

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Steven Cai | CAIRE Inc. | MEDICA 2025. Featured in MEDICA Trade Fair

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Work History

1-2024
Director of Sales & General Manager, APAC at CAIRE Inc.
10-2018
Director of Sales APAC at CAIRE Inc.
11-2013 - 10-2018
Director of Operations Asia / Business Development Manager at Chart Industries
7-2010 - 10-2013
Integration Manager at Chart Industries
2-2006 - 4-2010
China Liaison Manager at PPG Industries

Education

2004 - 2007
Master of Science from Purdue University
1999 - 2003
Bachelor of Science from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Brookfield, Wisconsin, United States Job Level : Senior Designation : Director of Sales & General Manager, APAC at CAIRE Inc.
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Steven

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Steven take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Steven

Personality Compatibility


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