Steven Petzuk

Examiner
DISC Type : cs

VP Business Analytics at AMERICAN EAGLE OUTFITTERS INC.

Allison Park, Pennsylvania, United States

Overview

Steven is a veteran retail executive with over 30 years of experience, currently serving as the VP of Business Analytics at American Eagle Outfitters. He specializes in translating complex data into actionable insights and is focused on integrating AI to drive growth. He holds an Executive Education from Carnegie Mellons Tepper School of Business.

Outside of his corporate role, Steven is a family man who is deeply involved in wrestling as a coach. He is passionate about the outdoors, healthy living, and is an avid supporter of Penn State University, which is reflected in his social media presence.

He balances a high-level corporate analytics career with a hands-on role as a youth wrestling coach.

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in Retail
His current role focuses on integrating AI technologies across business functions at American Eagle Outfitters to drive future growth and efficiency.
University Collaboration
Actively partners with Carnegie Mellon University's staff and students on business projects, valuing the exchange of ideas between academia and industry.
Youth Wrestling
Identifies himself as a wrestling coach and follows numerous local and collegiate wrestling programs, indicating a strong personal passion for the sport.

Media Appearances

Steven has no verified media appearances

Work History

10-2021
VP Business Analytics at AMERICAN EAGLE OUTFITTERS INC.
6-2014 - 9-2021
Sr Director Central Planning , Analytics, & Strategy at AMERICAN EAGLE OUTFITTERS INC.
7-1999 - 5-2014
Sr. Director Merchandise Planning - AE Brand US at AMERICAN EAGLE OUTFITTERS INC.
7-1995 - 6-1999
Buying/Planning at May Department Stores

Education

9-2025 - 9-2025
Executive Education from Carnegie Mellon University - Tepper School of Business
1991 - 1995
Education details unavailable from Penn State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Allison Park, Pennsylvania, United States Job Level : Senior Designation : VP Business Analytics at AMERICAN EAGLE OUTFITTERS INC.
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Steven

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Steven take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Steven

Personality Compatibility


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