Steven Rich

Collaborator
DISC Type : is

General Counsel & Corporate Secretary at Amy's Kitchen

Petaluma, California, United States

Overview

Steven Rich is the General Counsel and Corporate Secretary at Amys Kitchen, bringing 25 years of experience to the organic food leader. A graduate of UCLA and Loyola Law School, he sets the strategic vision for legal and regulatory affairs. Colleagues describe him as a thoughtful and creative lawyer.

Based on his extensive time spent in Los Angeles for his education and his companys roots in Northern California, he likely follows California sports. He may have an affinity for the teams representing his alma mater, the UCLA Bruins.

He has been directly involved in providing statements to the FDA regarding food labeling regulations on behalf of Amys Kitchen and other major food companies.

Personality Overview

Consensus Builder

Fair-minded

Example Driven

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Food & Beverage Law
Oversees all legal and regulatory affairs for a national leader in organic and vegetarian foods, with a history of engaging with FDA guidelines.
Corporate Governance
As Corporate Secretary, he is a key figure in the governance and strategic leadership of Amy's Kitchen, a prominent family-owned company.
Business-Focused Legal
Emphasizes a pragmatic, collaborative, and business-focused approach to legal support, driving key company goals across all departments.

Media Appearances

Steven has no verified media appearances

Work History

4-2026
General Counsel & Corporate Secretary at Amy's Kitchen
6-2024 - 4-2026
Vice President, Legal and Regulatory & Corporate Secretary at Amy's Kitchen
1-2023 - 5-2024
Vice President, Legal and Regulatory at Amy's Kitchen
1-2016 - 1-2023
Associate General Counsel at Amy's Kitchen
9-2001 - 1-2016
Counsel / Associate at Mayer Brown

Education

1995 - 1998
Doctor of Law (JD) from Loyola Law School, Los Angeles
1991 - 1993
Bachelor of Arts (B.A.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 27 Location : Petaluma, California, United States Job Level : Leadership Designation : General Counsel & Corporate Secretary at Amy's Kitchen
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show them how they look good by making this decision
  • Show genuine interest in solving their problems

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Steven

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Steven take some risk or not?

  • They are unlikely to take many risks.

You And Steven

Personality Compatibility


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