Steven Seddon in

Steven Seddon

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CMO at Ice Travel Group
📍 Greater Manchester, England, United Kingdom

Steven is a customer-focused CMO at Ice Travel Group with 25 years of hands-on marketing experience, primarily within the travel industry. A 2022 Marketing Academy Fellow, he holds a BA from The Manchester Metropolitan University. Colleagues describe him as creative, inspiring, approachable, and open-minded.

Outside of work, Steven is a travel enthusiast and has a keen interest in football. He is a regular speaker at industry events and demonstrates a self-deprecating sense of humor in his social media posts, such as joking about looking like a "floating potato head" on a video call.

He once recorded a podcast about marketing and AI, where the conversation also drifted to the musician Iggy Pop.

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Experience
26 Years
Current Role
CMO
Job Level
Leadership
Location
Greater Manchester, England, United Kingdom
Personality Overview

How Steven shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Steven cares about

AI in Marketing
He frequently speaks at industry events like MAD//FEST about marketers adapting to the age of AI and avoiding a 'vanilla' approach by using creativity alongside technology.
Brand Strategy
With a 25-year career at brands like Kuoni and On the Beach, he focuses on developing creative brand strategies that deliver quantifiable commercial results.
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Career

Work history

12-2022
CMO
Ice Travel Group
4-2019 - 12-2022
Marketing Director
On the Beach
2-2019 - 4-2019
Digital Consultant
Stagecoach Group plc
12-2016 - 2-2019
Marketing Director
Shearings Holidays
12-2014 - 11-2016
Marketing Director
Kuoni Travel UK
In the press

Media appearances

Keeping the 4Ps sacred with Steven Seddon, CMO @ Ice Travel Group. Featured in The Drum
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Ice Travel Group eyes growth with new chief marketing officer. Featured in Travel Weekly
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Education
1996 - 2000
Ba (Hons)
The Manchester Metropolitan University
2003 - 2003
CIM
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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