Sthefanía Cantú

Commander
DISC Type : D

Digital Operation Support Deputy Director_Digital Channels at Santander

Mexico City, Mexico

Overview

Sthefanía is a Digital Operation Support Deputy Director at Santander specializing in project management, process optimization, and business transformation. With experience across banking, hospitality, and media, she excels at driving operational excellence and managing risk, supported by her education in organizational change from IPADE Business School.

She led the operational separation of Banamex and Citi, ensuring business continuity while achieving 100% remediation of central bank regulatory findings.

Personality Overview

Risk-Taker

Very Quick

Decisive

They take a lot of pride in personal achievements.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Process Re-Engineering
She has a passion for re-engineering key processes to improve controls and reduce turnaround times, as demonstrated in her corporate banking roles.
Banking Risk Management
Her experience includes implementing risk-treatment models that reduced critical incidents by 15% and ensuring full compliance with financial regulations and ISO standards.
Organizational Transformation
With education in change management from IPADE Business School and a career focused on transformation, she consistently leads high-impact strategic initiatives.

Media Appearances

Sthefanía has no verified media appearances

Work History

11-2025
Digital Operation Support Deputy Director_Digital Channels at Santander
3-2025 - 8-2025
LAM & MX Wholesale Implementation Manager_Client Servicing/CIB at HSBC
10-2022 - 4-2024
AVP/ PMO Support Operations Manager_ Claims&Disputes - Finance (GCB) at Citibanamex
10-2020 - 10-2022
Process Manager / Continuos Improvement_IT at City Express Hoteles
2-2019 - 10-2020
Elearning Project Manager _IT at City Express Hoteles

Education

Transformación Organizacional: Liderazgo y Manejo del Cambio from IPADE Business School
2010 - 2014
Ciencias de la comunicación from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City, Mexico Job Level : N/A Designation : Digital Operation Support Deputy Director_Digital Channels at Santander
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Insights For Selling To Sthefanía

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sthefanía is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sthefanía

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sthefanía move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sthefanía take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sthefanía

Personality Compatibility


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