Stina Göransson

Questioner
DISC Type : c

COO at Nordic Knots

Greater Stockholm Metropolitan Area, Sweden

Overview

Stina Göransson is the Chief Operating Officer at Nordic Knots, where she spearheads the companys rapid international expansion and operational strategy. Her career progressed from finance at Credit Suisse to strategy consulting before she moved into leadership roles at consumer brands. She holds an MSc from the Stockholm School of Economics.

She is passionate about scaling design-focused, direct-to-consumer brands and building high-performing teams to support that growth. Her focus appears to be on the intersection of strategic planning, finance, and the tangible development of a global retail footprint, including recent store openings in New York and London.

She recently played a key role in securing a significant funding round from investors like Imaginary Ventures, IRIS Ventures, and Creades AB.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

International Expansion
She is actively leading the brand's global growth, including opening their first physical stores in competitive markets like New York City and London.
Retail Growth Strategy
Focuses on an omnichannel approach, believing physical retail is a critical complement to e-commerce for brand building and customer experience.
Venture Fundraising
Recently announced a successful funding round involving prominent investors such as Imaginary, IRIS Ventures, and Creades to fuel continued expansion.

Media Appearances

Stina has no verified media appearances

Work History

2-2022
COO at Nordic Knots
12-2018 - 3-2022
Head of Strategy & Business Development at Peak Performance
6-2018 - 12-2018
Project Manager / Case team leader at Arkwright Consulting
8-2016 - 5-2018
Associate at Arkwright Consulting
7-2012 - 9-2014
Analyst at Credit Suisse

Education

2014 - 2016
Master of Science (MSc) from Stockholm School of Economics
2015 - 2015
Master of Science (MSc) from Hitotsubashi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : COO at Nordic Knots
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Insights For Selling To Stina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Stina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Stina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Stina

Personality Compatibility


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