Stuart Pearson

Observer
DISC Type : ci

Head of Innovation at Citizens Advice Stockport, Oldham, Rochdale and Trafford

Manchester Area, United Kingdom

Overview

Stuart Pearson is the Head of Innovation at Citizens Advice SORT, driving digital transformation within the non-profit sector. A University of Bradford graduate, he is passionate about using technology to solve complex problems and leads pioneering AI projects like "Caddy" and "ClaRa" to enhance public access to justice.

He is a strong advocate for digital inclusion and represents Citizens Advice at the Greater Manchester Digital Inclusion Taskforce. He actively shares his work through articles and by speaking at industry events like the MALG annual conference, UKAuthority, and a Stanford Law School summit.

His team won a 2025/6 AWS Imagine Grant to create ClaRa, an AI-powered verification engine to ensure safe and reliable advice from their AI agent.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI for Justice
Pioneers AI solutions like "Caddy" and "ClaRa" to improve access to advice, and has presented this work at Stanford Law School's AI + Access to Justice Summit.
Non-Profit Innovation
Drives service innovation using technology, advocating for platforms like Twilio and AWS to empower non-profits and create more efficient access to services.
Ethical AI
Emphasizes a "human-in-the-loop" approach, ensuring AI tools assist, rather than replace, human advisors to maintain accountability and trust in a regulated environment.

Media Appearances

Stuart has no verified media appearances

Work History

4-2024
Head of Innovation at Citizens Advice Stockport, Oldham, Rochdale and Trafford
10-2021 - 4-2024
Head of Business Delivery at Citizens Advice Stockport, Oldham, Rochdale and Trafford
9-2023 - 4-2024
Senior Digital Strategy Officer at Manchester City Council
2-2022 - 7-2022
Telephony Change - Network Lead at Citizens Advice
4-2019 - 10-2021
Chief Digital Officer (CDO) at Citizens Advice Manchester

Education

1994 - 1997
Bachelor of Arts (BA) from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of Innovation at Citizens Advice Stockport, Oldham, Rochdale and Trafford
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Stuart

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Stuart take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Stuart

Personality Compatibility


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