Mark Parkinson

Supporter
DISC Type : s

Vice President Pet Nutrition Data, Analytics and Architecture at Mars

New York City Metropolitan Area, United States

Overview

Mark Parkinson is the Vice President of Pet Nutrition Data, Analytics, and Architecture at Mars. With a PhD from De Montfort University, he has a history of leveraging next-generation technology to deliver business value. He is described by colleagues as a highly knowledgeable and innovative expert, particularly in SAP.

He spearheaded the development of RapidRead, an AI platform using Microsoft Azure that helps veterinarians interpret pet X-rays, which is one of the largest in the veterinary industry.

Personality Overview

Slow To Decisions

Procedural

Calm

Their motivation stems from the impact that their decisions can have on the organization.
  They are unlikely to become strong champions as they don't prefer pushing other people. They are good and approachable with everyone, internally and externally.

Topics They Care About

AI in Petcare
He led the development of the RapidRead AI tool, which uses machine learning and millions of images to help veterinarians analyze x-rays for better pet health outcomes.
Data & Analytics
His current role as VP of Data, Analytics, and Architecture for Pet Nutrition underscores his focus on using data to drive strategy and innovation at Mars.
Digital Workplace
In a previous role, he managed the digital workplace roadmap at Mars, focusing on unified communications and leveraging NLP and sentiment analysis to improve collaboration.

Media Appearances

Mark has no verified media appearances

Work History

5-2025
Vice President Pet Nutrition Data, Analytics and Architecture at Mars
3-2018 - 7-2025
Senior Director, Next Generation Technologies at Mars Petcare Science & Diagnostics at Mars
2015 - 3-2018
Digital Workplace Senior Manager at Mars
1-2013 - 2-2015
Infrastructure Manager at Mars
1-2005 - 1-2013
Business Partnership Senior Manager at Mars

Education

9-1992 - 10-1999
PhD from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President Pet Nutrition Data, Analytics and Architecture at Mars
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions
  • If possible, connect them to existing customers

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Mark

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Mark take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Mark

Personality Compatibility


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