Sudarsan Parthasarathy in

Sudarsan Parthasarathy

Critic · DISC type C
Martech Manager at Cognizant
📍 Chennai, Tamil Nadu, India

Sudarsan is a Martech Manager at Cognizant with over seven years of experience in B2B SaaS marketing. He specializes in data analysis, marketing automation using tools like Pardot and HubSpot, and analyzing sales funnels to generate insights. He holds a Bachelor of Engineering from DMI College of Engineering.

Outside of work, Sudarsan shows a keen interest in the startup world, particularly in fintech. He finds it energizing to attend events and listen to passionate entrepreneurs share their journeys, including the wins and failures involved in building a business from the ground up.

He is a proponent of "chasing the extraordinary" and believes in deliberately challenging the status quo rather than just surviving.

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Experience
12 Years
Current Role
Martech Manager
Job Level
Middle
Location
Chennai, Tamil Nadu, India
Personality Overview

How Sudarsan shows up

Precise
Negotiator
Objective Thinker

They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Sudarsan cares about

Marketing Automation
Expert in deploying and managing automation tools like Pardot, Salesforce, and Hubspot to support sales teams and manage email marketing operations.
Funnel Analysis
Analyzes sales and marketing funnels and customer intent, providing data-rich insights and building dashboards for sales teams to improve client acquisition strategies.
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Career

Work history

7-2023
Martech Manager
Cognizant
8-2021 - 7-2023
Marketing Retention Manager
Edvoy
7-2020 - 8-2021
Team Lead, Digital Marketing
Prodapt Solutions
11-2019 - 7-2020
Market Manager ABM Campaigns
Cisco
9-2018 - 11-2019
Manager Marketing - ABM
CloudCherry
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2010
Bachelor of Engineering - BE
DMI College of Engineering
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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