Sudharshan Balaji Devanathan

Evaluator
DISC Type : Dsc

Partner Development Manager - NVIDIA, Qlik & Tableau at Cognizant

Chennai, Tamil Nadu, India

Overview

Sudharshan is a Partner Development Manager at Cognizant, specializing in AI and Analytics partnerships with NVIDIA, Qlik, and Tableau. With a 14-year foundation at Tata Consultancy Services and an MBA from Anna University, he excels in creating go-to-market strategies that drive significant business growth for strategic alliances.

Colleagues consistently describe him as a strategic, dedicated, and results-driven leader who is exceptionally skilled at managing both complex partner alliances and sales initiatives.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI & Analytics Alliances
He specializes in building and scaling strategic partnerships within the AI and Analytics ecosystem, currently managing relationships with NVIDIA, Qlik, and Tableau for Cognizant.
Go-to-Market Strategy
A core focus of his career has been defining and executing GTM strategies and business plans to achieve revenue targets for partners like Google and Microsoft.
Cloud Ecosystems
He has extensive experience managing major cloud partnerships, having served as the Google Alliance Lead and APAC Azure Partner Sales Lead during his time at TCS.

Media Appearances

Sudharshan has no verified media appearances

Work History

9-2025
Partner Development Manager - NVIDIA, Qlik & Tableau at Cognizant
12-2024 - 9-2025
TCS Google Alliance Lead at Tata Consultancy Services
4-2022 - 12-2024
Microsoft Azure Partner Sales Lead - TCS' AI.Cloud Business Unit (Asia Pacific) at Tata Consultancy Services
2-2021 - 4-2022
Business Development Manager - Cloud & SaaS Partnerships at Tata Consultancy Services
7-2019 - 2-2021
Microsoft Alliance Manager - UK & Ireland at Tata Consultancy Services

Education

2009 - 2011
MBA from Anna University Chennai
2003 - 2007
Bachelor of Engineering (B.E.) from Hindustan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : Partner Development Manager - NVIDIA, Qlik & Tableau at Cognizant
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Insights For Selling To Sudharshan Balaji

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudharshan Balaji is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sudharshan Balaji

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sudharshan Balaji move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sudharshan Balaji take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sudharshan Balaji

Personality Compatibility


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