Sue-ann Nicholls

Judge
DISC Type : Dc

Senior Manager: Employee Experience at MoMo from MTN

South Africa

Overview

Sue-ann is a purpose-driven HR leader with over 15 years of experience in employee experience, branding, and customer success across global environments. She excels in delivering data-informed HR transformation and is described as creative, strategic, and innovative. She earned her Bachelors degree in Marketing, Cum Laude, from Nelson Mandela University.

Outside of her professional life, Sue-ann is passionate about empowering others, particularly women in business. She encourages boldness, self-belief, and taking up space in professional environments. She draws inspiration from stories of resilience and endurance, reflecting a deep interest in motivational themes and personal growth.

Unique fact: She successfully transitioned her career from marketing roles at Coca-Cola to become a specialized leader in HR and Employee Experience.

Personality Overview

Fast But Wary

Quality Focused

Features Driven

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Employee Experience (EX)
Her current and recent roles are centered on EX, focusing on employee listening strategies, journey mapping, and enhancing the Employee Value Proposition (EVP).
Culture & Engagement
A core part of her work involves developing strategies to boost morale, foster inclusive cultures, and use data to improve employee engagement and workplace environments.
Women's Empowerment
She has publicly shared posts encouraging women in business to be bold, share their ideas, and believe in their right to belong in professional spaces.

Media Appearances

Sue-ann has no verified media appearances

Work History

7-2024
Senior Manager: Employee Experience at MoMo from MTN
11-2022 - 5-2024
Lead: Employee Experience and Culture at Makosi
8-2020 - 10-2022
Senior Experience Professional at Interact RDT
1-2018 - 4-2020
Business Analyst (HR Remuneration & Reward) at Coca-Cola Beverages Africa
1-2016 - 1-2018
Sabcool Account Manager (Marketing Department) at Coca-Cola Beverages Africa

Education

2-2002 - 11-2006
Bachelor's degree from Nelson Mandela University
1-2020 - 12-2020
Diploma of Education from South African Reward Association

More Information

Social Presence :

Prographics :

Exp : 10 Location : South Africa Job Level : Middle Designation : Senior Manager: Employee Experience at MoMo from MTN
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Insights For Selling To Sue-ann

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue-ann is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sue-ann

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sue-ann move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sue-ann take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sue-ann

Personality Compatibility


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