Sue Choong is an accomplished digital leader and the Head of Digital Product at RACV. She has extensive experience leading cross-functional teams across retail, FMCG, and financial services in Australia, New Zealand, and Singapore. Colleagues describe her as having a strong work ethic, a thorough understanding of online marketing, and being an excellent communicator.
Outside of her core role, Sue is deeply passionate about user and customer experience, product development, and the potential of emerging technologies. Her interest in innovative companies like Google, The Walt Disney Company, and McKinsey & Company suggests a continuous drive to learn from global leaders in technology and strategy.
Unique fact: Sue has taken specialized training in using the JAWS screen reader to ensure web products conform to Web Content Accessibility Guidelines (WCAG).
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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