Sue Choong in

Sue Choong

Login to view DISC.
Head of Digital Product at RACV
📍 Melbourne, Victoria, Australia

Sue Choong is an accomplished digital leader and the Head of Digital Product at RACV. She has extensive experience leading cross-functional teams across retail, FMCG, and financial services in Australia, New Zealand, and Singapore. Colleagues describe her as having a strong work ethic, a thorough understanding of online marketing, and being an excellent communicator.

Outside of her core role, Sue is deeply passionate about user and customer experience, product development, and the potential of emerging technologies. Her interest in innovative companies like Google, The Walt Disney Company, and McKinsey & Company suggests a continuous drive to learn from global leaders in technology and strategy.

Unique fact: Sue has taken specialized training in using the JAWS screen reader to ensure web products conform to Web Content Accessibility Guidelines (WCAG).

Read the full overview →
Experience
25 Years
Current Role
Head of Digital Product
Job Level
Mid-senior
Location
Melbourne, Victoria, Australia
Personality Overview

How Sue shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Sue cares about

Digital Product Strategy
Her career has focused on leading and delivering digital product strategy and building product capability within large organizations like RACV and Coles.
Customer Experience (CX)
She explicitly states a strong passion for user and customer experience, which is a core theme throughout her product and UX-focused roles.
+5 more topics Login to view topics
Career

Work history

2-2023
Head of Digital Product
RACV
8-2021 - 2-2023
Senior Digital Product Owner
RACV
10-2020 - 7-2021
eCommerce Experience Manager/Digital Product Manager - Mobile App
Coles
8-2016 - 10-2020
Group Senior UX Product Manager
Country Road Group
3-2015 - 7-2016
Digital Manager, AU/NZ
Treasury Wine Estates
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Communication Studies (Multimedia)
Auckland University of Technology
Diploma in eCommerce
Media Design School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other RACV Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Sue. Free, 10 seconds.