Sue Taylor in

Sue Taylor

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Vice President: Paid Media (United States) at Incubeta
📍 San Jose, California, United States

Sue Taylor serves as the Vice President of Paid Media for the United States at Incubeta, where she leads paid media strategy. Educated at the University of Cape Town, she has a background managing large, global teams. Colleagues describe her as extremely knowledgeable and passionate, with extraordinary attention to detail.

Based on her professional engagement, Sue is keenly interested in the evolution of digital platforms and marketing trends. She actively follows developments from major players like Google and TikTok. Her focus on clear communication and tone sensitivity, praised by colleagues, likely extends into her personal interactions and interests.

In a prior freelance role, she wrote over 2, 000 individual, SEO-focused product descriptions in just five months.

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Experience
6 Years
Current Role
Vice President: Paid Media (United States)
Job Level
Senior
Location
San Jose, California, United States
Personality Overview

How Sue shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sue cares about

Marketing Measurement
She is focused on the challenge of "signal loss" and the need for marketing measurement strategies to evolve for accuracy.
Paid Search Innovation
Actively participates in high-level Google summits and shares insights on the latest updates, including Video Ads in Search and AI advisors.
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Career

Work history

9-2022
Vice President: Paid Media (United States)
Incubeta
4-2021 - 8-2022
Head of Paid Media
Incubeta
7-2020 - 3-2021
Team Lead: US
Incubeta
7-2015 - 11-2015
Freelance Copywriter
Greenhouse Creative
4-2014 - 7-2014
Customer Experience Representative
Red Arrow Motorcoach
In the press

Media appearances

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Education
2005 - 2007
Bachelor of Arts (BA)
University of Cape Town
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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