Sue Taylor

Galvanizer
DISC Type : Id

Vice President: Paid Media (United States) at Incubeta

San Jose, California, United States

Overview

Sue Taylor serves as the Vice President of Paid Media for the United States at Incubeta, where she leads paid media strategy. Educated at the University of Cape Town, she has a background managing large, global teams. Colleagues describe her as extremely knowledgeable and passionate, with extraordinary attention to detail.

Based on her professional engagement, Sue is keenly interested in the evolution of digital platforms and marketing trends. She actively follows developments from major players like Google and TikTok. Her focus on clear communication and tone sensitivity, praised by colleagues, likely extends into her personal interactions and interests.

In a prior freelance role, she wrote over 2, 000 individual, SEO-focused product descriptions in just five months.

Personality Overview

Trusting

Pragmatic

Self-Assured

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Marketing Measurement
She is focused on the challenge of "signal loss" and the need for marketing measurement strategies to evolve for accuracy.
Paid Search Innovation
Actively participates in high-level Google summits and shares insights on the latest updates, including Video Ads in Search and AI advisors.
Creator Partnerships
Highlights the value of platforms like Google's Creator Partnership Hub, indicating an interest in leveraging the creator economy for marketing.

Media Appearances

Sue has no verified media appearances

Work History

9-2022
Vice President: Paid Media (United States) at Incubeta
4-2021 - 8-2022
Head of Paid Media at Incubeta
7-2020 - 3-2021
Team Lead: US at Incubeta
7-2015 - 11-2015
Freelance Copywriter at Greenhouse Creative
4-2014 - 7-2014
Customer Experience Representative at Red Arrow Motorcoach

Education

2005 - 2007
Bachelor of Arts (BA) from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Jose, California, United States Job Level : Senior Designation : Vice President: Paid Media (United States) at Incubeta
URL has been copied!

Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Present testimonials from existing customers about their experience with your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sue

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sue move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sue take some risk or not?

  • They can take risks if necessary.

You And Sue

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.