Suhash Patel

Enthusiast
DISC Type : i

Group Product Director, CAR-T Oncology Marketing at Johnson & Johnson

Rutherford, New Jersey, United States

Overview

Suhash Patel is the Group Product Director for Oncology CAR-T Marketing at Johnson & Johnson. An expert in brand strategy and go-to-market planning for specialized therapeutics, he holds an MBA from the NYU Stern School of Business and a bachelors degree from Rutgers University.

He has returned to his alma mater, NYU Stern, to share his industry knowledge by speaking on healthcare panels for current students.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Oncology Marketing
Leads marketing for advanced oncology therapies at Johnson & Johnson, building on previous hematology marketing experience at Novartis.
CAR-T Therapies
His current role is centered on the commercialization and marketing of cutting-edge CAR-T cell therapies for cancer.
Go-to-Market Strategy
A listed area of specialization, focusing on successfully launching new pharmaceutical products and navigating competitive landscapes.

Media Appearances

Suhash has no verified media appearances

Work History

9-2024
Group Product Director, CAR-T Oncology Marketing at Johnson & Johnson
8-2022 - 8-2024
Product Director, Oncology Marketing at Johnson & Johnson
1-2022 - 8-2022
Director, Marketing & Commercial Strategy at Inhibrx, Inc.
1-2021 - 12-2021
Associate Director - Hematology Marketing at Novartis
9-2019 - 12-2020
Associate Director, Market Access at Novartis

Education

Master of Business Administration - MBA from NYU Stern School of Business
Bachelor's degree from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Rutherford, New Jersey, United States Job Level : Mid-senior Designation : Group Product Director, CAR-T Oncology Marketing at Johnson & Johnson
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Insights For Selling To Suhash

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suhash is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Suhash

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Suhash move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Suhash take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Suhash

Personality Compatibility


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