Sujani Dwarak

Evaluator
DISC Type : DCS

Director, Growth Marketing at Thumbtack

San Francisco, California, United States

Overview

Sujani is a full-stack marketer and the Director of Growth Marketing at Thumbtack, where she leads the paid media acquisition team. She specializes in balancing brand and performance marketing, using her expertise in data analytics and consumer insights. She holds a Masters in Integrated Marketing Communications from Northwestern University and is described as data-driven, creative, and sharp.

Originally from India, Sujani moved to the U. S. for her graduate studies. She identifies as a "people person" who is energized by social settings but has adapted well to a virtual-first work environment. In her free time, she enjoys biking, with her office being a short 10-minute bike ride away.

She began her career on the creative side of advertising as a scriptwriter and in ad filmmaking after an undergrad in creative writing, design, and photography.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Full-Stack Marketing
A self-described "full-stack marketer, " she focuses on finding the sweet spot between brand storytelling and performance marketing to drive growth.
Paid Media Acquisition
Leads the entire paid media portfolio at Thumbtack, managing multi-million dollar budgets across channels like CTV, paid social, and linear TV.
Data-Driven Creativity
Believes successful marketing is a blend of creativity fueling the soul of branding, while data fuels the engine of growth.

Media Appearances

Making an impact with your brand with Sujani Dwarak (Thumbtack). Featured in Apple Podcasts

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Sujani Dwarak - Director, Growth Marketing at Thumbtack. Featured in The Org

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Making an impact with your brand with Sujani Dwarak (Thumbtack). Featured in YouTube

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Work History

3-2025
Director, Growth Marketing at Thumbtack
3-2023 - 3-2025
Group Manager - Growth Marketing, Head Paid Media Acquisition at Thumbtack
10-2021 - 3-2023
Senior Manager - Growth Marketing, Paid Media Lead at Thumbtack
10-2020 - 10-2021
Growth Marketing Manager - Paid Social, OTT, Linear TV and Affiliate at Thumbtack
4-2020 - 9-2020
Growth Marketing Manager, Paid Social at Thumbtack

Education

2017 - 2018
Masters in Integrated Marketing Communications from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Growth Marketing at Thumbtack

Interested in

Health & Outdoor

study abroad in Chile

Lifestyle

scriptwriter

URL has been copied!

Insights For Selling To Sujani

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sujani is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sujani

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sujani move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sujani take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sujani

Personality Compatibility


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