Sune Andersen

Judge
DISC Type : Dc

Director of Global Marketing, Business Development & Intelligence at Royal Greenland

Aalborg, North Denmark Region, Denmark

Overview

Sune Andersen is a Global Marketing Director at Royal Greenland with over 25 years of experience in the FMCG and food industries. An alumnus of Aarhus University, he specializes in brand strategy, GTM excellence, and P&L management. Colleagues describe him as professional, strategic, and operationally skilled, with a focus on delivering revenue growth and commercial impact.

He is passionate about bridging the gap between academia and industry, serving as an Associate Professor and a recurring exam censor for business students. Sunes leadership philosophy is built on the core principle of "ordentlighed, " or decency and integrity, which he views as fundamental to building strong, collaborative teams across functions and countries.

Unique fact: He acts as a university exam censor each year to stay connected with emerging talent and take the pulse of business economics in practice.

Personality Overview

Quality Focused

Features Driven

Objective Thinker

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Clear Product Positioning
He recently emphasized the importance of clear positioning, using his company's shrimp products to illustrate how different roles require distinct marketing strategies to win at the point of purchase.
Leadership with Integrity
He has publicly stated that "decency works, " considering it the fundamental principle of his leadership style for creating effective and aligned teams.
Mentoring Future Talent
Finds value in serving as a university exam censor, seeing it as a key way to stay current on business trends and connect with the next generation of professionals.

Media Appearances

Sune has no verified media appearances

Work History

10-2024
Director of Global Marketing, Business Development & Intelligence at Royal Greenland
2019 - 2024
CMO, Head of Marketing & Innovation at DAVA Foods
2016 - 2019
Associate Professor of Marketing & Innovation at Professionshøjskolen UCN
2011 - 2016
Director of Marketing & Innovation at Krak
2009 - 2011
Marketing Manager at Alfa Laval

Education

Cand.oecon. from Aarhus University
Cand.merc. from Aarhus BSS - Aarhus University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Aalborg, North Denmark Region, Denmark Job Level : Mid-senior Designation : Director of Global Marketing, Business Development & Intelligence at Royal Greenland
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Insights For Selling To Sune

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sune is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sune

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sune move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sune take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sune

Personality Compatibility


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