Sune Andersen in

Sune Andersen

Judge · DISC type Dc
Director of Global Marketing, Business Development & Intelligence at Royal Greenland
📍 Aalborg, North Denmark Region, Denmark

Sune Andersen is a Global Marketing Director at Royal Greenland with over 25 years of experience in the FMCG and food industries. An alumnus of Aarhus University, he specializes in brand strategy, GTM excellence, and P&L management. Colleagues describe him as professional, strategic, and operationally skilled, with a focus on delivering revenue growth and commercial impact.

He is passionate about bridging the gap between academia and industry, serving as an Associate Professor and a recurring exam censor for business students. Sunes leadership philosophy is built on the core principle of "ordentlighed, " or decency and integrity, which he views as fundamental to building strong, collaborative teams across functions and countries.

Unique fact: He acts as a university exam censor each year to stay connected with emerging talent and take the pulse of business economics in practice.

Read the full overview →
Experience
27 Years
Current Role
Director of Global Marketing, Business Development & Intelligence
Job Level
Mid-senior
Location
Aalborg, North Denmark Region, Denmark
Personality Overview

How Sune shows up

Quality Focused
Features Driven
Objective Thinker

More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Priorities

Topics Sune cares about

Clear Product Positioning
He recently emphasized the importance of clear positioning, using his company's shrimp products to illustrate how different roles require distinct marketing strategies to win at the point of purchase.
Leadership with Integrity
He has publicly stated that "decency works, " considering it the fundamental principle of his leadership style for creating effective and aligned teams.
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Career

Work history

10-2024
Director of Global Marketing, Business Development & Intelligence
Royal Greenland
2019 - 2024
CMO, Head of Marketing & Innovation
DAVA Foods
2016 - 2019
Associate Professor of Marketing & Innovation
Professionshøjskolen UCN
2011 - 2016
Director of Marketing & Innovation
Krak
2009 - 2011
Marketing Manager
Alfa Laval
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Cand.oecon.
Aarhus University
Cand.merc.
Aarhus BSS - Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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