Susan Boothby Garrabrant

Questioner
DISC Type : c

Marketing Director | Graphic/Web Design/Communications at Laughlin Tanner Group

Sarasota, Florida, United States

Overview

Susan has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

3-2016
Marketing Director | Graphic/Web Design/Communications at Laughlin Tanner Group
2013 - 2016
Website Developer, Website Support at The Friendship Centers
6-2009 - 3-2016
Marketing Director | Graphic/Web Design at Wilde Productions
1990 - 2008
Creative Director, Graphic/Web Designer, Service Bureau Manager at BizArt

Education

Philosophy from Smith College
BA from University of Florida

More Information

Social Presence :

Prographics :

Exp : 35 Location : Sarasota, Florida, United States Job Level : Mid-senior Designation : Marketing Director | Graphic/Web Design/Communications at Laughlin Tanner Group
URL has been copied!

Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Susan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Susan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Susan

Personality Compatibility


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