Susan Foong

Critic
DISC Type : C

San Jose Office Director | Design Principal | Vice President at HGA

San Jose, California, United States

Overview

As the San Jose Office Director and Design Principal at HGA, Susan specializes in creating innovative workplace environments for corporate and technology clients. A WELL AP and LEED-AP certified professional, she leverages a client-focused, user-centered design approach to tell an organizations story and create a sense of belonging through physical space.

Personality Overview

Critic

Precise

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Equity in Design
Writes and speaks about using design, such as maximalism, as a strategic tool to express an organization's diversity and create spaces where more people feel represented.
Future Workplace
Focuses on reimagining the office to build culture, trust, and collaboration, believing the success of an organization is about more than just productivity.
User-Centered Design
Emphasizes a design philosophy that is not tied to one style but is instead a user-centered approach focused on a client's unique needs, culture, and brand.

Media Appearances

Quick Take with Susan Foong. Featured in HGA

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First Look: HGA's new sleek, yet homey, downtown San Jose office. Featured in San Jose Business Journal

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Quick Take with Susan Foong – Gain valuable insights from Susan Foong, HGA's Design .... Featured in Facebook

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Work History

10-2022
San Jose Office Director | Design Principal | Vice President at HGA
12-2019
Design Principal | Vice President at HGA
5-2018 - 12-2019
Design Principal | Associate Vice President at HGA
7-2010 - 12-2014
Senior Designer at ReelGrobman
Interior Designer at Reel Grobman

Education

Bachelor of Arts (BA) from National University of Singapore
AA from West Valley College

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Jose, California, United States Job Level : Senior Designation : San Jose Office Director | Design Principal | Vice President at HGA
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Susan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Susan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Susan

Personality Compatibility


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