Susann Johansen in

Susann Johansen

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Head of Growth & User Experience at Oneflow
📍 Stockholm, Stockholm County, Sweden

Susann Johansen is a growth and product experience leader at Oneflow with over 15 years in design and brand strategy. Holding a Masters in Design and Innovation, she specializes in shifting organizations towards Product-Led Growth. Colleagues describe her as strategic, incredibly knowledgeable, and genuinely empathetic, highlighting her human approach to leadership and collaboration.

Susann is passionate about applying design methodologies to solve real-world problems. She co-created Marketing Jam, a 24-hour design sprint to help early-stage social innovation startups develop clear go-to-market assets. She has also researched the intersection of financial literacy and funding for circular business models, demonstrating a clear interest in sustainable enterprise.

She founded and ran her own brand identity studio, Stray Dog, where she led strategy and design for major clients like Strawberry (Nordic Choice Hotels) and ISS.

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Current Role
Head of Growth & User Experience
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Priorities

Topics Susann cares about

Product-Led Growth
She leads the transformation to a Product-Led Growth (PLG) model at Oneflow and has spoken about this transition on podcasts.
User Experience
As Head of Growth & User Experience, she is actively hiring for senior UX roles, indicating a focus on building out this function at Oneflow.
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Career

Work history

4-2024
Head of Growth & User Experience
Oneflow
6-2021 - 4-2024
Growth Manager
Oneflow
6-2020 - 1-2022
Researcher
CIRCUFIN
6-2009 - 6-2021
Founder and Brand Identity Designer
Stray Dog Design
1-2017 - 3-2017
Marketing Jam – Social Innovation Design Sprint
Oslo Jam Scene
In the press

Media appearances

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Education
1-2020 - 4-2021
Master in Design and Innovation
IED Madrid
2000 - 2003
BA (Hons)
Arts University Bournemouth
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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