Sushmita Pradhan in

Sushmita Pradhan

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Associate Vice President - Content Distribution & Marketing at IndiaCast US Limited
📍 Mumbai, Maharashtra, India

Sushmita Pradhan is an accomplished media executive with nearly two decades of experience in strategy, marketing, and distribution. She is the Associate Vice President at IndiaCast US, responsible for the growth of TV18 and Viacom18 channels. Her career includes senior planning roles at Viacom18 Media and Star TV Network, starting at Voltas Limited after her M. B. A.

She is recognized for bringing clarity and purpose to complex strategic initiatives.

Sushmita was instrumental in the collaborative launch of the Voot streaming service in the US through a partnership with Sling.

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Experience
25 Years
Current Role
Associate Vice President - Content Distribution & Marketing
Job Level
Senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Sushmita cares about

Content Distribution
Her entire career, including her current AVP role at IndiaCast US, is focused on distributing media content across various platforms.
Streaming Service Growth
She recently announced the successful launch of the Voot streaming service in the US, highlighting a focus on expanding digital platform reach.
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Career

Work history

11-2016
Associate Vice President - Content Distribution & Marketing
IndiaCast US Limited
10-2010 - 10-2016
Associate VP - Planning and Affiliate Sales
IndiaCast Media
10-2010 - 8-2012
Senior Director- Business Planning
Viacom18 Media Private Limited
10-2006 - 11-2010
Sr.Manager - Strategy & Planning
Star TV Network
6-2000 - 10-2006
Assistant Manager
Voltas Limited - A TATA Enterprise
In the press

Media appearances

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Education
1998 - 2000
M.B..A
Devi Ahilya Vishwavidyalaya
1992 - 1994
Higher Seconday School
Delhi Public School-Korba
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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