Susie Farren

Pioneer
DISC Type : sid

Deputy Director UK Portfolio at The National Lottery Community Fund

London, England, United Kingdom

Overview

Susie has no verified overview

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Susie has no verified topics they care about

Media Appearances

Susie has no verified media appearances

Work History

4-2025
Deputy Director UK Portfolio at The National Lottery Community Fund
12-2024 - 3-2025
Head of Funding Development - Supporting Communities to Come Together at The National Lottery Community Fund
1-2024 - 11-2024
Senior Head of Funding at The National Lottery Community Fund
11-2022 - 1-2024
Head of Design & Delivery at Power to Change
3-2022 - 1-2024
Interim Head of Programme Delivery at Power to Change

Education

5-2022 - 11-2022
Module of Master of Business Administration - MBA from The Open University
2020 - 2020
Short course from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director UK Portfolio at The National Lottery Community Fund
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Susie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • They are generally fast movers and can take quick decisions
  • Can Susie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Susie

Personality Compatibility


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