William Chambers

Observer
DISC Type : ci

Chief Operating Officer at Smarkets

United Kingdom

Overview

William is the Chief Operating Officer at Smarkets, a sports trading technology company. His expertise lies in regulatory compliance and operational turnarounds, with a notable achievement being the recovery of Ubers London operating license. He holds certifications in anti-money laundering and information privacy and graduated with a 1. 1 in Journalism from Kingston University.

Originally from West Cork on the Atlantic coast, William has a deep respect for sailing and maritime activities. He follows AFC Bournemouth and has shown an interest in urban planning, specifically the need for better micro-mobility solutions like e-bikes in cities.

He once led an operational improvement program that protected approximately £1 billion in annual revenue for Uber by recovering its key London license.

Personality Overview

Curious

Value Driven

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Business Turnaround
He led a full business turnaround at Smarkets, achieving record revenues through a complete rebuild of the company's engineering and product functions.
Regulatory Strategy
He has extensive experience building and scaling compliance functions at major firms like Uber and William Hill, navigating complex regulatory environments.
Sports Partnerships
He publicly celebrates brand partnerships, such as Smarkets' sponsorship of the AFC Bournemouth training kit, highlighting its importance for brand introduction and growth.

Media Appearances

Smarkets – Leadership Team. Featured in The Org

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Smarkets Information – Executive Details. Featured in RocketReach

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William Chambers – Chief Operating Officer at Smarkets. Featured in The Org

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Work History

10-2021
Chief Operating Officer at Smarkets
1-2021 - 10-2021
Group Compliance Director at William Hill
9-2019 - 1-2021
Regulatory Lead UK & Ireland at Uber
5-2016 - 9-2019
Head Of Compliance at Betway (now SuperGroup)
3-2013 - 5-2016
Operations at Betable

Education

2007 - 2010
1.1 from Kingston University
2001 - 2006
Secondary School from Schull Community College

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Smarkets
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from William

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to perform full analysis and can take time to make any decision.
  • Can William take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And William

Personality Compatibility


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