Suz Sheik

Activist
DISC Type : Cd

Founder — EditMyBrand at Editmybrand

Greater Toronto Area, Canada

Overview

Suz Sheik is the Founder of Editmybrand, a forensic brand strategy studio that audits consumer brands to find hidden revenue leaks. She specializes in identifying issues like cultural blind spots and identity drift before they cause major financial damage. She studied Speech Communication and Rhetoric at De Anza College.

Her unique strategic lens is shaped by a multicultural upbringing, growing up across three continents between Swedish minimalism and global Muslim traditions. This background allows her to spot market opportunities that monocultural teams might overlook, providing a distinct advantage in her brand analysis.

Unique fact: Suz has documented what she quantifies as over $14 billion in brand value destruction for various companies.

Personality Overview

Logical And Quick

Perfectionist

Observative

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Forensic Brand Audits
Her consultancy, Editmybrand, performs "Brand Autopsies™" to diagnose where established consumer brands are quietly losing money and market relevance.
Brand Identity Drift
She frequently writes about "Identity Drift™, " analyzing how brands like Gap and Glossier lost billions by moving away from their core purpose and identity.
Cultural Market Relevance
Believes brands fail when they miss cultural shifts. Her multicultural background helps her identify blind spots and unseen customer segments for clients.

Media Appearances

Suz has no verified media appearances

Work History

1-2024
Founder — EditMyBrand at Editmybrand
9-2018 - 12-2023
Customer Operations Specialist at Alcon

Education

9-2012 - 8-2015
Speech Communication and Rhetoric from De Anza College
1-2012 - 6-2014
Education details unavailable from De Anza College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Founder — EditMyBrand at Editmybrand
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Insights For Selling To Suz

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suz is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Suz

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Suz move?

  • Their decision making speed is somewhere in the middle.
  • Can Suz take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Suz

Personality Compatibility


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