Suzanne Roth (formerly McCormac)

Initiator
DISC Type : Di

VP Marketing & Operations at Bluegrass Advanced Mental Health

Prospect, Kentucky, United States

Overview

Suzanne has no verified overview

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Suzanne has no verified topics they care about

Media Appearances

Suzanne has no verified media appearances

Work History

2-2026
VP Marketing & Operations at Bluegrass Advanced Mental Health
8-2023 - 12-2024
Vice President, Global Outbound Marketing at Cohesity
2-2021 - 2-2022
Former Global Co-lead Women's POD, Diversity, Equity Inclusion leader at VMware
8-2016 - 8-2023
Senior Director, Global Outbound Marketing Service Provider Edge Business Unit at VMware
3-2012 - 8-2016
Senior Director, Marketing Communications at Guavus Inc

Education

9-1986 - 5-1990
Bachelors of Arts from Colby College
1-2022 - 11-2022
Applied Compassion Training from Stanford University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Prospect, Kentucky, United States Job Level : Senior Designation : VP Marketing & Operations at Bluegrass Advanced Mental Health
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Insights For Selling To Suzanne

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzanne is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Suzanne

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Suzanne move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Suzanne take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Suzanne

Personality Compatibility


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