Suzanne Whiteley Espinoza

Questioner
DISC Type : c

CEO & Owner at Transformation Enzyme Corporation

Houston, Texas, United States

Overview

Suzanne Whiteley Espinoza is the CEO and Owner of Transformation Enzyme Corporation, a Houston-based leader in the integrative health industry. With over 25 years of experience in nutrition and business, she is a passionate advocate for holistic wellness. She attended California State University, Chico.

Outside of her corporate role, Suzanne is dedicated to promoting lifestyle solutions for physical, mental, and emotional challenges. She values building a strong, inter-generational team culture, believing that personal connection and open dialogue are key to a healthy work environment.

Her core mission is to shift the publics perception of healthcare from a passive mindset of "Treat Me" to an empowered one of "Teach Me".

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Integrative Health
As a leader in the holistic industry, she advocates for an interdependent community of practitioners and the freedom for individuals to choose their healthcare.
Enzyme Nutrition
She leads a company that formulates and distributes high-quality, enzyme-based dietary supplements to healthcare professionals around the world.
Holistic Lifestyles
With 25+ years of experience in nutrition and fitness, she is passionate about using lifestyle solutions to address daily physical, mental, and emotional challenges.

Media Appearances

Suzanne has no verified media appearances

Work History

2-1997
CEO & Owner at Transformation Enzyme Corporation

Education

1981 - 1986
Education details unavailable from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 29 Location : Houston, Texas, United States Job Level : Leadership Designation : CEO & Owner at Transformation Enzyme Corporation
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Insights For Selling To Suzanne

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzanne is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Suzanne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Suzanne move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Suzanne take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Suzanne

Personality Compatibility


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