Svetlana Morozova

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DISC Type : cd

Head of Sales - LeadGen, Google Customer Solutions at Google

Amsterdam, North Holland, Netherlands

Overview

Svetlana Morozova is a commercial leader with over 15 years of experience, currently leading Googles Sales Enablement & LeadGen team for the Benelux region. A graduate of the University of Amsterdam, she is a keynote speaker on GTM strategy and AI, helping companies scale with clear execution.


As the host of Googles executive VIP events, she brings together C-suite leaders to shape the future of AI, sales, and business growth.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

GTM Strategy
Delivers keynotes on “The GTM Reset, ” advising businesses on re-evaluating their go-to-market approach for modern growth and balancing short-term results with long-term impact.
AI in Sales
As a keynote speaker and host of executive events, she focuses on the strategic implementation of AI to drive sales performance and shape the future of business.
Sales Enablement
Leads the Sales Enablement team at Google for the Benelux region, with a history of building and transforming sales teams to create high-performing cultures.

Media Appearances

Svetlana has no verified media appearances

Work History

9-2022
Head of Sales - LeadGen, Google Customer Solutions at Google
3-2022 - 9-2022
Head of Lead Management Global Sales at Just Eat Takeaway.com
12-2021 - 3-2022
Senior Lead - Lead Management Global Sales at Just Eat Takeaway.com
5-2021 - 12-2021
Lead Program Manager Global Sales at Just Eat Takeaway.com
6-2020 - 5-2021
Lead Project Manager Global Sales at Just Eat Takeaway.com

Education

2008 - 2011
Bachelor's degree from University of Amsterdam
2007 - 2008
Propaedeutics from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Sales - LeadGen, Google Customer Solutions at Google
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Insights For Selling To Svetlana

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Svetlana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Svetlana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Svetlana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Svetlana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Svetlana

Personality Compatibility


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