Sylvain Garneau

Observer
DISC Type : ic

President and CEO at Groupe Lacasse

Saint-Pie, Quebec, Canada

Overview

Sylvain Garneau is the President and CEO of Groupe Lacasse, a major North American office furniture manufacturer. His extensive career in executive leadership spans over 25 years in the manufacturing sector, including roles in the steel, pulp and paper, and railway industries. He holds an MBA from HEC Montréal and a BA from the University of Ottawa.

Outside of work, Sylvain enjoys reading, exercising, and spending quality time with his wife and children. He has also been an active leader in his industry, becoming the first Canadian to be elected president of the Business and Institutional Furniture Manufacturers Association (BIFMA), demonstrating a commitment to service.

He once moved his family to live in both Chicago, Illinois, and Vancouver, British Columbia, for previous executive roles before returning to his home province of Quebec.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Manufacturing Leadership
Has over 25 years of executive experience leading large North American manufacturing companies in the furniture, steel, and railway industries.
Workplace Design
Leads a company that has won multiple "Best of NeoCon" awards, indicating a focus on creativity and innovation in office furniture design.
Industry Associations
Served as the first Canadian president of the Business and Institutional Furniture Manufacturers Association (BIFMA), showing deep industry involvement.

Media Appearances

Sylvain has no verified media appearances

Work History

1-2010
President and CEO at Groupe Lacasse
8-2004 - 1-2010
EVP - CEO at Voestalpine Nortrak
Executive Vice President at Federal Pipe and Steel Corporation

Education

1990 - 1992
MBA from HEC Montréal
1984 - 1986
BA social sciences from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 21 Location : Saint-Pie, Quebec, Canada Job Level : Leadership Designation : President and CEO at Groupe Lacasse
URL has been copied!

Insights For Selling To Sylvain

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvain is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sylvain

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sylvain move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sylvain take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sylvain

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.