Tali Lawrence

Commander
DISC Type : D

Category Buying Manager, Ambient & Fresh Food at Zapp

United Kingdom

Overview

Tali is a Category Buying Manager at Zapp, specializing in ambient and fresh food. Her career includes buyer roles at Getir, Planet Organic, and Farmdrop, showcasing deep expertise in the quick commerce sector. She holds a Bachelor of Arts from The University of Manchester.

Beyond her corporate roles, Tali demonstrates a true passion for the food industry. She has hands-on experience building a business from the ground up, having previously launched a full working bakery and retail site in Londons Notting Hill Gate.

Unique fact: She successfully built and launched an entire bakery and retail operation.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Quick Commerce
Has extensive experience as a buyer for major players in the rapid delivery industry, including Zapp, Getir, and Farmdrop.
Innovative Products
Publicly expressed a passion for discovering the "most innovative and exciting products in retail" when recruiting for her team.
Bakery Operations
Personally built and launched a complete bakery and retail site, indicating a deep, hands-on understanding of the category.

Media Appearances

Tali has no verified media appearances

Work History

11-2024
Category Buying Manager, Ambient & Fresh Food at Zapp
8-2023 - 12-2024
Fresh Food & Drink Buyer at Planet Organic Ltd
6-2021 - 10-2022
Buyer at Getir
1-2020 - 5-2021
Buyer at Farmdrop
5-2018 - 1-2020
Assistant Buyer at Farmdrop

Education

2014 - 2017
Bachelor of Arts - BA from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Category Buying Manager, Ambient & Fresh Food at Zapp
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Insights For Selling To Tali

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tali is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tali

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tali move?

  • If convinced, they can reach decisions quite fast.
  • Can Tali take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tali

Personality Compatibility


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