Tammy Chang in

Tammy Chang

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Head of Digital Analytics at Next
📍 Breachwood Green, England, United Kingdom

Tammy is the Head of Digital Analytics at Next, specializing in web analytics, data modeling, and MarTech. With a Masters from Queen Mary University of London, she has a significant background in eCommerce, including an extensive 16-year tenure at Currys plc, demonstrating deep industry expertise and career progression.

Outside of her core role, Tammy shows a keen interest in the evolution of technology, particularly the application of AI in analytics. She is also passionate about professional development and networking, actively participating in events like "Women in Data®" to connect with peers and gain new insights.

After an amazing 16-year journey at Currys plc, she recently embarked on a new chapter in a leadership role at Next.

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Experience
15 Years
Current Role
Head of Digital Analytics
Job Level
Mid-senior
Location
Breachwood Green, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Tammy cares about

Digital Analytics
As the Head of Digital Analytics, this is her core professional focus. She is currently hiring analytics managers to build her team at Next.
AI in Analytics
She has expressed a strong interest in the practical applications of AI in the field of web analytics, exploring tools like the Google AI Playground.
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Career

Work history

1-2025
Head of Digital Analytics
Next
8-2022 - 12-2024
Senior Analytics and Personalisation Manager
Currys plc
9-2020 - 8-2022
Senior Digital Campaign and Insight Manager
Currys plc
9-2016 - 10-2020
eCommerce Insight Manager - Marketing Analytics
Dixons Carphone
7-2012 - 7-2015
Online Sales Managers for Services
Dixons Retail
In the press

Media appearances

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Education
2006 - 2007
Master
Queen Mary University of London
1997 - 2001
BA
National Cheng Chi University, Taipei, Taiwan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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