Tamsin Larcombe in

Tamsin Larcombe

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Vice President Retention & Engagement Marketing at The Economist
📍 London Area, United Kingdom

Tamsin is a commercial marketing leader specializing in growing subscription and membership organizations. As VP of Retention & Engagement at The Economist, she leads the global strategy for its 1. 2m subscriber base, blending data-led insights with a customer-first mindset. She is an alumnus of Henley Business Schools leadership program.

She is a passionate advocate for youth education, using her professional network to promote initiatives like The Economist Educational Foundation’s “Leadership for Change” program.

She recently spearheaded a new data-driven content engagement model at The Economist to improve subscriber habit formation and retention.

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Experience
20 Years
Current Role
Vice President Retention & Engagement Marketing
Job Level
Senior
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tamsin cares about

Customer Retention
Her career is focused on retention marketing, leading global strategies at The Economist and Which? to engage and retain large subscriber and member bases.
Data-Driven Engagement
She champions a data-led approach to marketing and recently developed a new model at The Economist to measure and improve subscriber engagement and value.
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Career

Work history

6-2022
Vice President Retention & Engagement Marketing
The Economist
6-2021 - 6-2022
Head of Marketing (Retention): In-Life Global Subscriber Engagement
The Economist
6-2020 - 5-2021
Career break
.
6-2019 - 5-2020
Head of Marketing: Member & Supporter Engagement (Retention)
Which?
7-2014 - 6-2019
Head of Marketing: CRM & Member Communications
Which?
In the press

Media appearances

How The Economist is building engagement to reduce subscriber churn. Featured in Press Gazette
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The Economist says 'not all engagement is equal' with retention strategy – Press Gazette. Featured in Laboratorio de Periodismo
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Education
2020 - 2020
Problem framing & design sprint programme
Design Sprint Academy
2018 - 2018
Pathway to leadership Excellence (Senior leadership)
Henley Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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