Tamsin is a commercial marketing leader specializing in growing subscription and membership organizations. As VP of Retention & Engagement at The Economist, she leads the global strategy for its 1. 2m subscriber base, blending data-led insights with a customer-first mindset. She is an alumnus of Henley Business Schools leadership program.
She is a passionate advocate for youth education, using her professional network to promote initiatives like The Economist Educational Foundation’s “Leadership for Change” program.
She recently spearheaded a new data-driven content engagement model at The Economist to improve subscriber habit formation and retention.
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