Tania Garimani Sumar in

Tania Garimani Sumar

Observer · DISC type ci
Strategy Enablement Lead for Latin America at Patagonia at Patagonia
📍 Chile

Tania Garimani Sumar is a marketing and strategy leader with extensive experience building brands in the outdoor apparel industry, including The North Face and Patagonia. As Patagonias Strategy Enablement Lead for Latin America, she leverages her deep regional expertise. She holds a Diploma in Business Management from Pontificia Universidad Católica de Chile.

Outside of her corporate role, Tania has a strong interest in environmental topics, evidenced by her thesis on sustainable architecture. Her certification as an Open Water diver suggests a passion for marine exploration and outdoor activities, aligning with her professional focus on nature-centric brands.

She wrote her university thesis on the topic of sustainable architecture.

Read the full overview →
Experience
15 Years
Current Role
Strategy Enablement Lead for Latin America at Patagonia
Job Level
Mid-senior
Location
Chile
Personality Overview

How Tania shows up

Value Driven
Assertive
Curious

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Tania cares about

Latin American Markets
Her entire career at Patagonia has been focused on leading marketing and strategy specifically for the Latin American region.
Sustainable Business
Works for Patagonia, a leader in corporate environmental responsibility, and authored a thesis on sustainable architecture.
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Career

Work history

8-2025
Strategy Enablement Lead for Latin America at Patagonia
Patagonia
2-2020 - 10-2025
Regional Marketing Manager for Latin America
Patagonia
5-2019 - 2-2020
Marketing Director for Chile
Patagonia
11-2017 - 5-2019
Marketing Manager for Chile
Patagonia
10-2015 - 11-2017
Marketing Manager
The North Face
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2014
Diploma en Gestion de Empresas
Pontificia Universidad Católica de Chile
2005 - 2008
Publicista
Universidad del Pacífico (CL)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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