Tanya Bryson

Observer
DISC Type : ic

Global Product Marketing Director at First Advantage

Bothell, Washington, United States

Overview

Tanya Bryson is a marketing professional with over 20 years of experience in go-to-market strategy and digital advertising. She has held senior product marketing roles at First Advantage, Sterling, and Amazon. She holds a B. A. in Communications from Washington State University.

She celebrated a historic day she was proud to be a part of when her former company, Sterling, became Nasdaq listed.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Go-to-Market Strategy
A core strength and focus throughout her 20+ year career, mentioned as a key area of success in her professional summary.
Sales Enablement
Listed as a primary strength, she has extensive experience in the creation and design of sales enablement materials and processes.
Background Screening
Has deep industry expertise from director-level roles at both First Advantage and Sterling Talent Solutions, and promotes industry-specific webinars like the FCRA Quarterly Update.

Media Appearances

Tanya has no verified media appearances

Work History

11-2024
Global Product Marketing Director at First Advantage
3-2018
Product Marketing Director, Global Products at Sterling Talent Solutions
5-2019 - 12-2024
Head of Product Marketing, Global Products at Sterling at Sterling Talent Solutions
6-2017 - 3-2018
Sr. Product Marketing Manager at Sterling Talent Solutions
5-2012 - 11-2016
Product Marketing Manager, Amazon Media Group at Amazon

Education

1993 - 1997
B.A. in Communications from Washington State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bothell, Washington, United States Job Level : Mid-senior Designation : Global Product Marketing Director at First Advantage
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tanya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tanya take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Tanya

Personality Compatibility


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