Tara B. in

Tara B.

Critic · DISC type C
Associate Director, Strategy & Planning at Zenith
📍 Atlanta, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Associate Director, Strategy & Planning
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

How Tara shows up

Critic
Objective Thinker
Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Priorities

Topics Tara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Associate Director, Strategy & Planning
Zenith
8-2021 - 1-2025
Supervisor, Strategy
Hearts & Science
4-2020 - 7-2021
Manager, Strategy & Planning
Mindshare
10-2018 - 4-2020
Planner, Strategy
Zenith
3-2016 - 10-2018
Media Coordinator
Media Brokers International, Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2013
Bachelor of Arts (B.A.)
University of Colorado Boulder
10-2022 - 12-2022
Project Management Certificate
Emory University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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