Tara Hopkins

Questioner
DISC Type : c

Global Director, Public Policy at Instagram

London, England, United Kingdom

Overview

Tara has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

11-2022
Global Director, Public Policy at Instagram
1-2019 - 5-2023
Head of Public Policy EMEA at Instagram
3-2015 - 7-2018
Vice President, Corporate Relations, EMEA at Rio Tinto
1-2012 - 3-2015
Chief Adviser, External Affairs & Communications at Rio Tinto
2003 - 2006
European Union Public Affairs Manager at NSPCC

Education

1992 - 1995
Bachelor's degree from University College Dublin
1995 - 1995
Tempus programme on European Studies from Jagiellonian University

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Director, Public Policy at Instagram
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tara take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tara

Personality Compatibility


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